News

City of Promise is partnering with CavFutures Foundation to foster Name, Image, and Likeness (NIL) opportunities with UVA student-athletes. These NIL deals are agreements from student-athletes to use their following and platform in the community to promote and support City of Promise. This initiative is part of a wider push from City of Promise to forge more, meaningful partnerships with mission-aligned local entities to positively impact community members.

“We’re excited to work with CavFutures Foundation and create relationships between UVA student athletes and the community,” said Price A. Thomas, executive director of City of Promise. “These young athletes are role models for our kids and having them as advocates for City of Promise will allow us to create new avenues for impact. It’s impressive the energy these young men and women bring to working in their community and we can’t wait to get to work.”

The partnership will lead to greater visibility of the City of Promise brand in the community and on social media, as well as opportunities for City of Promise members to meet and form relationships with the student-athletes.

“CavFutures Foundation is extremely excited to partner with City of Promise,” remarked Lo Davis, Executive Director of CavFutures Foundation. “Our mission is to engage the local community by engaging our UVA student athletes in a way that they can utilize their NIL to shine a brighter light on organizations like City of Promise who are making a huge impact on the lives of so many.”

About City of Promise

Modeled after the Harlem Children’s Zone, City of Promise is a place-based nonprofit located in the historic Westhaven/10^th and Page neighborhood aiming to make a positive impact on generational poverty by creating a pathway from cradle to career for Charlottesville residents. Employing a child-centered approach to family self-sufficiency, City of Promise focuses on academic tutoring, mentoring, and resource brokering to help students and their families reach their full potential. For more information visit www.cityofpromise.org and follow us on Facebook and LinkedIn @cityofpromise and on Instagram and Twitter @city_of_promise.

About CavFutures Foundation

The CavFutures Foundation complements the CavFutures (NIL Collective) marketplace by providing governance across our programming, deepening community engagement and impact within philanthropic / community organizations and establishing an expansive network of athletes and alumni to create a broader and deeper community of support, connection, and impact - all together. To learn more about CavFutures Foundation please visit www.cavscare.org